BSBA Major in Marketing Management


Curriculum Bachelor of Science in Business Administration Major in Marketing Management
     (Effective June 2018)

FIRST TERM
CODE DESCRIPTIVE TITLE UNITS
GE 1 Understanding The Self 3
GE 2 Readings in Philippine History 3
GE 3 The Contemporary World 3
GE 4 Mathematics in the Modern World 3
GE ELECTIVE 1 Living in the IT ERA 3
GE ELECTIVE 2 Gender and Society 3
PIL 1 Komunikasyon sa Pilipino 3
PE 1 Physical Education 1
NSTP 1 Nat’l. Service Training Program
21
SECOND TERM
CODE DESCRIPTIVE TITLE UNITS
GE 5 Purposive Communication 3
GE 6 Art Appreciation 3
GE 7 Science, Technology & Society 3
GE 8 Ethics 3
GE 9 Rizal 3
GE ELECTIVE 3 Philippine Popular Culture 3
PIL 2 Panitikang Pilipino 3
PE 2 Physical Education 2
NSTP 2 Nat’l. Service Training Program
21
THIRD TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core1 Basic Microeconomics (Eco) 3
BA Core 2 Business Law (Obligation & Contracts) 3
BA Core 3 Taxation (Income Taxation) 3
Prof.1 Professional Salesmanship 3
Prof.2 Marketing Research 3
Elective 1 3
PE 3 Physical Education 3
18
FOURTH TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core 4 Good Governance & Social Responsibility 3
BA Core 5 Human Resource Management 3
BA Core 6 International Business & Trade 3
Prof 3 Marketing Management 3
Prof 4 Distribution Management 3
Elective 2 3
PE 4 Physical Education 4
18
FIFTH TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core 7 Business Research 3
BA Core 8 Thesis or Feasibility Study 3
Prof 5 Advertising 3
Prof 6 Product Management 3
Core Bus1 Operations Management (TQM) 3
Elective 3 3
18
SIXTH TERM
CODE DESCRIPTIVE TITLE UNITS
Prof 7 Retail Management 3
Prof 8 Pricing Strategy 3
Core Bus2 Strategic Management 3
Practicum Work Integrated Learning 6
Elective 4 3
18

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