BSBA Major in Marketing Management

Careers

Our Marketing Management program prepares the graduate for careers in marketing, marketing mar- ket research, advertising and public relations. The curriculum provides the graduate with both tech- nical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment. AIDE graduates of Marketing Man- agement may land in the following career:

  •  Management Trainee in Marketing
  • Marketing Assistant/Officer
  • Account Executive
  • Merchandising Assistant/Officer
  • PR/Advertising Assistant/Officer
  • Product/Brand Assistant/Officer
  • Customer Service Agent/Representative
  • Junior Sales Trainer
  • Entrepreneur
  • Order/Billing Asst./Officer

Course Description

The Business Administration program of AIDE is a three year curriculum which utilizes an integrated approach to study the interrelationships among the different func- tional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, student are expected to appreciate the economic, social, technological as well as legal environments within which all businesses must operate, and possess the basic business knowledge, skills, val- ues and attitudes to effectively lead an organization and achieve the desired results. To deliver the program, AIDE utilizes a modern ICT and print-based modality through its Learning Management System (LMS) which is powered by NEO Cypher Learning.

The program is an interdisciplinary and problem- focused program comprising three integrated elements: core business and management education courses, business administration core and major courses.

A distinctive feature of the program is that the majority of upper-level courses include a practical project com- ponent, offering the opportunity to apply the problem- solving theories and concepts learned in the classroom to real situations. Extensive opportunities are available for students to meet business professionals and gain practical experience.

Who May Enroll?

  1. Filipinos or foreigners who are secondary education or Senior High School graduate, or its
  2. Transferees from other

CHECKLISTS OF REQUIREMENTS:

 FRESHMAN:

  1. High SchoolCard
  2. 2 pcs. 2×2pictures
  3. Marriage contract (if married forfemale)
  4. NSO copy of birthcertificate

 TRANSFEREE:

  1. Honorable Dismissal
  2. Transcript ofRecords
  3. 2 pcs. 2×2pictures
  4. Marriage contract (if married forfemale)
  5. NSO copy of birthcertificate

How Many Units?




Curriculum Bachelor of Science in Business Administration Major in Marketing Management
     (Effective June 2018)

FIRST TERM
CODE DESCRIPTIVE TITLE UNITS
GE 1 Understanding The Self 3
GE 2 Readings in Philippine History 3
GE 3 The Contemporary World 3
GE 4 Mathematics in the Modern World 3
GE ELECTIVE 1 Living in the IT ERA 3
GE ELECTIVE 2 Gender and Society 3
PIL 1 Komunikasyon sa Pilipino 3
PE 1 Physical Education 1
NSTP 1 Nat’l. Service Training Program
21
SECOND TERM
CODE DESCRIPTIVE TITLE UNITS
GE 5 Purposive Communication 3
GE 6 Art Appreciation 3
GE 7 Science, Technology & Society 3
GE 8 Ethics 3
GE 9 Rizal 3
GE ELECTIVE 3 Philippine Popular Culture 3
PIL 2 Panitikang Pilipino 3
PE 2 Physical Education 2
NSTP 2 Nat’l. Service Training Program
21
THIRD TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core1 Basic Microeconomics (Eco) 3
BA Core 2 Business Law (Obligation & Contracts) 3
BA Core 3 Taxation (Income Taxation) 3
Prof.1 Professional Salesmanship 3
Prof.2 Marketing Research 3
Elective 1 3
PE 3 Physical Education 3
18
FOURTH TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core 4 Good Governance & Social Responsibility 3
BA Core 5 Human Resource Management 3
BA Core 6 International Business & Trade 3
Prof 3 Marketing Management 3
Prof 4 Distribution Management 3
Elective 2 3
PE 4 Physical Education 4
18
FIFTH TERM
CODE DESCRIPTIVE TITLE UNITS
BA Core 7 Business Research 3
BA Core 8 Thesis or Feasibility Study 3
Prof 5 Advertising 3
Prof 6 Product Management 3
Core Bus1 Operations Management (TQM) 3
Elective 3 3
18
SIXTH TERM
CODE DESCRIPTIVE TITLE UNITS
Prof 7 Retail Management 3
Prof 8 Pricing Strategy 3
Core Bus2 Strategic Management 3
Practicum Work Integrated Learning 6
Elective 4 3
18